| World No Tobacco Day, 31 May 2010 |
| 01/06/2010 |
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The World Health Organization (WHO) selects "Gender and tobacco with an emphasis on marketing to women" as the theme for the next World No Tobacco Day, which will take place on 31 May 2010.
The tobacco industry has long seen women as a distinct market. An upcoming new WHO/Europe publication provides examples of the innovative and cynical ways in which the industry now recruits women and girls, the particular health risks associated with smoking for women, and the methods used by civil-society organizations and governments to fight back. WHO calls on all governments to impose comprehensive bans on all tobacco advertising, promotion and sponsorship, as called for by Article 13 of the WHO Framework Convention on Tobacco Control (FCTC) and its guidelines.
World No Tobacco Day 2010 focuses on gender, with an emphasis on marketing to women.
Smoking increases a woman’s risk of many types of cancer (including cancer of the mouth, pharynx, oesophagus, larynx, bladder, pancreas, kidney and cervix) and acute myeloid leukaemia. It may also be linked to premenopausal breast cancer.
- Female smokers have a higher risk of developing potentially fatal Cardiovascular disease, the leading cause of mortality in women: Acute myocardial infarction, Angina pectoris, Ictus.
- Female smokers have a higher risk of developing potentially fatal chronic obstructive pulmonary disease, including chronic bronchitis and emphysema.
- Women who smoke are more likely to experience infertility and delays in conceiving. Maternal smoking during pregnancy increases the risks of premature delivery, stillbirth and newborn death and may cause a reduction in breast milk.
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Source Information
World Health Organization
WHO
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